Nynex worked together with Neu Apparel to create a campaign and a series of videos and images based around the brand's ethos of body positivity and female empowerment.
Inspiration is often pushed on people - “you should do this everyday” etc... it’s interesting to see what people really want from themselves... when you just ask.
Positive induced self reflection. A message to me was a device to get people to think about themselves and their goals in a positive light.