Champion Reverse Weave

In a noisy world of gimmicks and tricks. A brand like champion doesn’t need to follow the pack. 

With this campaign, we wanted to pay homage to champion’s cultural legacy and to give the fabric a voice. Keeping it as authentic as possible.

We crafted a nostalgic visual and Loyle brought it all together with his trademark soulful spoken word. This project was a joy. 

Creative Concept, Art Direction, Video Direction, Post Production, Graphic Design, Editing.