JD x Lacoste

Nynex were tasked with connecting Lacoste with the UK street-wear scene, without losing sight of the heritage. 

Our response was in short, to connect French and UK music artists in a unique setting. A recognisable format we had seen with many UK and French artists on social media. 

Using cinematic sequences and a real life rooftop performance, we brought together the flavour of London and Paris. 

Creative Concept, Art Direction, Video Direction, Post Production, Graphic Design, Editing.